Burntlime create stylish, strong and durable outerwear. I was contacted to build their brand ahead of the launch of their new jacket collection.
The aim of the brief was to create a strong brand identity which matched to their mission of creating outerwear that can be the strong and durable while remaining stylish.
The company name is based on the chemical compound Calcium oxide, known as burnt lime. As Burnt lime is the main chemical in all strong compounds the name reflects the rugged nature of their products. It was essential to reflect this into the branding and create an identity which packed a punch.
– Logo Design
– Advert design
– Texture creation