Oolaa are a premium online retailer specialising in infant and toddler clothing. New to the market they required a fresh brand identity which would establish their company in a competitive area.


I was approached to help the company build their brand identity and provide the professional image they required. The logo had to be distinctive, appropriate and practical, as it would be used across a wide range of print and packaging materials. I created a unique soft font for this logo and coupled it with a clean butterfly icon to complete a classy yet welcoming design. The first “o” was designed to also work as a standalone icon for smaller spaces throughout the branding such as wash care labels to offer more flexibility. I completed the branding with some clean hang tag designs, packaging boxes, gift bags and various promotional materials.