Rush Ahead are a successful logistics company who contacted me to improve their visual identity through a new logo design, business stationery and marketing materials.
Responsible for the efficient, effective forward flow and storage of goods the logo had to be clean and highlight the quick and quality service they provide their worldwide customers.
For the logo design, I first created a simplified letter which was a coupling of the “R” and “A” of the company name. This was done by creating a custom letter mark which is effectively a cropped “R” which also implies the “A” due to the rotation angle. To really focus attention on the flow of goods I included an arrow in negative space to finish the logo and create something unique which really represents the brand.